Tuesday, February 21, 2006

YouTube and the Future of Episodal Video Content

In response to Business2blog.com who suggested that NBC is foolish for trying to fight YouTube for illegally hosting their content. Instead, this blog believes that NBC and the like should try to join YouTube instead and turn profit on the 5 million viewers of this illegal NBC content on YouTube via advertising deals etc...

MY RESPONSE
First of all, I am the number one proponent of getting the content I want whenever and however I want it regardless of legalities. I would rather buy an iTunes song and then delete it after replacing it with a better version without DRM from some other source....

But as a business-minded person, I can't help but see the flaws in your assessment. Why should the TV broadcasting companies condone such a blatantly illegal practice. If I were NBC I would do everytihng in my power to make sure that YouTube is not only forced to remove my content, but also is forced to shut down. How dare anybody profiteer from the hard work of others without my consent. If I wanted to recieve proper payment for these media clips, I would team up with Google Video and make sure to blow that micro-company out of the ocean before they could know what hit them.

TV corporations are facing their annhilation. You may not believe this but you should. Think about the world in 15 years when VOD and IPTV evolve FOR THE PEOPLE! Any investor pool with an extra 20-100 million dollars can produce a quality TV show with out needed to find a TV station to broadcast it. It will be more like the film industry except you won't need to jump through hoops to get your content on the big screen.

Again, if I were NBC I would be shaking in my boots and I would be trying hard to destroy my competitors, as this would be my only hope of US filling the vacuum.

HOWEVER....
Luckily, I am not NBC. As a consumer who believes that if business fails to keep up with technology they deserve to be left in the dust, I am pro YouTube. The content available via their services is quite impressive. For example,



Additionally, I would much rather pay zero dollars for some homemade funny content than consider stooping so low as to support Steve Jobs arbitary price schemes for video content. So he is telling me to pay $1.99 for the Lost episode that I may or may not already own on DVD or have for free saved on my DVR? That is the same price that he wants me to pay for a two minute rap music video that too? Wait a minute...something seems like experimental economics. Join me to nullify his hypotheses! If consumers unite, we can determine prices for them! Its kind of like any other free market situation.

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